blanche

what we do:

  • Marketing Consultation
  • Brand & Entertainment Partnerships
  • In-store Promotions
  • Mobile phone campaigns
  • Event and Concert performances
  • Street Marketing

 


Marketing Consultation

Blanche understands the power of entertainment marketing. From the products you create to the partnerships you make, each has an impact to your brands perceived value to the consumer. We will review your marketing efforts and work with your team to maximize your marketing dollars. Whether it's promotions, partnerships, mobile campaigns, online campaigns, street marketing or donating to a great cause, we will create and execute opportunities that are best suited to your brand's philosophies.

Brand & Entertainment Partnerships

We create partnerships for brands with the entertainment industry. We believe the powerful reach of entertainment is an unparalleled way to extend your brand's visibility. We don't believe in one-size fits all, everything we do is custom to deliver the best results. We are experts in creating partnerships - the right entertainment property for the right brand. At Blanche, we think strategically and as a result, we have a stellar record of successful partnerships. We always consider all aspects of your business, including your products, marketing, sales, competition and customers. Our efforts integrate all disciplines toward your goals that are in line with your brand's vision. Our careful planning efforts are thorough as well as flexible for successful results.

In-store Promotions

We create In-store Promotions for retailers! How does your brand fit into the market place? Are you engaging your customer? We work with retailers to create compelling and innovative campaigns and promotions that truly engage current customers and attract new ones. We do this at several touch points including in-store signage, through your in-store programming, online and mobile initiatives. At Blanche, we will assess your current brand position and will choose the right artists, movies and TV shows to further your marketing initiatives to build awareness and maximize visibility in-store through high profile call to action promotions and campaigns.

Mobile phone campaigns

What is Mobile Marketing? It's the use of cell phones and other mobile devices to market your brand or message and it doesn't have to cost a fortune. We recognize that making the jump to mobile may seem intimidating, but it shouldn't be. We work with you to develop a mobile marketing strategy customized to your needs, and then fully execute it. We have all of the resources needed to create a wide array of engaging mobile campaigns. From 7 to 70, everyone has a cell phone or wireless device, our phones travel everywhere with us, everyday and at all times and that's why we believe the mobile phone is a powerful marketing tool, it is also a form of marketing that can play a powerful role as part of an integrated strategy. Mobile campaigns are used to increase brand awareness, generate customer opt-in databases, and drive attendance to specific events or locations. Examples of mobile marketing include text message campaigns, screensavers and wallpapers, exclusive mobile content and much more. We always use best practices so you know your campaign will be safe and effective.

Event and Concert performances

We create unforgettable sponsorship opportunities for brands with live events, concerts and tours. We believe in custom creation, we take the time to understand your objectives, look at your budget and then create sponsorship opportunities to engage and entertain. The opportunities with events and live music are as exceptional as they are available. Opportunities include but are not limited to movie premiers, exclusive record release parties, one-time concerts and full-blown world concert tours. Imagine your logo on concert stages across the country and on tour buses (think large billboard driving thousands of miles across the country). Cross promotion on a film or artist's website, email and mobile tie-ins. Ticket give-aways, product samples or coupons available at artist merchandising tables and in VIP grab bags, street teams at events, exclusive concert and event content available exclusively for your brand the possibilities and opportunities are endless and allow for an unparalleled reach.

Street Marketing

Do you want your brand marketed to a specific demographic? Do you want your brand marketed to tens of thousands of consumers in a specific area? Do you want to reach consumers where they live, breathe and play? We develop and execute street team marketing strategies in a non-traditional, word of mouth/viral marketing way designed to build brand awareness and preference through creative "on the street" initiatives. These one-of-a-kind programs utilize a creative approach to produce awareness and related calls to action that promote a passionate devotion among consumers. We create custom street marketing opportunities to reach who you want, where you want and when you want.




 

"Lynda has been a highly valued and trusted colleague for nearly ten years.  Lynda is an advocate for her clients, she embodies all of the qualities we look for in a business associate. She "gets it.""

– Scott Meldrum — President and Founder, HypeCouncil